Download The Complete Guide to Facebook Advertising
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The Complete Guide to Facebook Advertising
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Product details
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Audible Audiobook
Listening Length: 4 hours and 32 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: AdvertiseMint
Audible.com Release Date: March 19, 2019
Language: English, English
ASIN: B07PSNX1LD
Amazon Best Sellers Rank:
I've been in digital marketing for nearly two decades and new ways of attracting customers pop up all the time. Facebook has done so much with their advertising platform and couple that in with all their user data, that results in the perfect place to reach your targeted audience.I've dabbled in their platform with some mild successes and have been looking for a book to unlock its full potential. This is the book to get, folks. Not only does is dive deep into how Facebook Advertising works, it breaks down all the targeting and analytics behind it in a very easy to follow format. There's so much useful information here and Mr Meert managed to package it in a way that is so easy to understand.In this guide, you will learn how to create all the different ad formats that's available to you on Facebook's platform: Leads, Dynamic Product, Canvas, Collection, Slideshow, App Installs, and Offer Ads. Not only does this book show you how to set these ads up, the author tells you which one to set up and why so there's less trial and error on your part.Since the content is fresh, the instructional screengrabs inside the book are up to date so it makes it easier to go through each step along with the book. And because Facebook owns Instagram, readers will also learn how to target users on there as well.It took about a week of nightly reading to get through everything and I've already set up several new campaigns which are performing beautifully so far!
A very helpful resource guide, The Complete Guide to Facebook Advertising by Brian Meert takes you step by step through how to create and manage your business and your business ads on Facebook. The guide offers many graphics and screenshots that take you through the process starting at making a Facebook profile and page to making and tracking business ads. There is also a comprehensive glossary in the back of the book and plenty of other resources to help you navigate your way through this field. The biggest strength to this book is the screenshot graphics that go through each process step by step with the pictures so you know exactly what each screen looks like and can follow along effortlessly. Each process is explained in its own step by step process so you don’t have to search for the way to start something and then flip through pages to find how to do the last part of it. Although it added to the page length, which may at first seem a bit intimidating, it is really just from the graphics and listing each process by itself. For example, it might be that to make an ad with a single image and to make a video ad start out the same way but the author has gone through each process from start to finish so you don’t need to dig for the information. This makes me feel more comfortable with trying to do a certain type of advertising and more confident that I can accomplish it. I love the resources that are included in the manual as well, especially the links to help from Facebook because I have spent hours in the past trying to find information to contact Facebook and just running in circles. There are also plenty of other outside sources to help you stay up to date in the field if you try to manage your account alone as well as a resource for you to arrange for a consultation from the author’s business which does these types of ads. The only really confusing part of the book for me was in the beginning. Chapter two was almost Japanese to me as it started explaining terms with no reference for where or how I was going to use them. I felt like this just should have been included in the glossary in the back of the book and the author could have used more context to explain those terms. I’m still not entirely sure about pixels although the were explained in context later in the book and helped me to clarify why they were so important as well as how to make them and install them, but after chapter two and until the later material I just wasn’t sure what it was all about. In the end, however, it was explained quite well. This is definitely a resource book you’ll want to have around if you are a business owner that utilizes Facebook, and honestly that is most businesses these days. It doesn’t matter if you are a small business or large chain, this book goes into the basics and how to really manage and make the most of the advertising you are paying for as well as how the whole system really works so it is a must have. The directions are so easy to understand and the pictures of the screens so you can match up what you are looking at is extremely helpful. Anyone, even those with limited knowledge on how to use social media, Facebook, and how to advertise will find it much easier to manage and accomplish your goals with!
I am super knowledgeable regarding digital marketing and have helped several companies generate tons of sales. I recently launched a new Amazon store myself and have been promoting it through a variety of channels. I’ve been reading Brian’s blogs and following AdvertiseMint because they are dialed into the latest updates on Facebook advertising. I was excited to see that he created a book with walk throughs/clear examples of how to help people navigate the Facebook ad platform. Who is this for? This book will be helpful for people looking to level up their skills. Plus, its full of tons of tips and tricks to help improve performance of your ads. Seriously, thank you for breaking it down for us!
Awesome book on Facebook advertising!! I love love love the fact that this book is printed on demand and will be updated as facebook changes, so that the information is always current, no matter when you purchase the book!! I have never seen that before!This book also has really great step-by-step instructions for creating your ads, with pictures, so you're never confused!!I'm so glad I have this book and will recommend it to every business owner I know!!
After examining several "Facebook advertising for dummies†type books, THIS is the one that gets AND deserves my review. Why? It’s simple enough for even the most social media challenged to start with, and detailed enough for an expert to learn from (Note- I’m Facebook Blueprint Certified, thought I was an “expert†and this book paid for itself in spades from what it taught me). Whatever your level of experience, this book will absolutely have what you need.I was thoroughly impressed with the layout and format and there wasn’t anything I couldn’t find quickly. If I had a friend who was interested in utilizing Facebook for advertising, or a social media agency friend who wanted refresher, THIS is what I’d recommend. if you’re reading this review, read no further. Click the purchase button and get ready to crush your competition/reach your goals!
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